Believe it or not, I wasn’t one of the first people to join Facebook. It took a lot of convincing on my cousin’s part to make me become a part of this virtual community that now has over 1 billion members. Is Facebook good or bad? Like anything else, it has its negative sides, but the purpose of this post is to teach you how to use this powerful marketing tool in your favor.
We all know that Social Media is a free and powerful, but we seem to never find the time to engage in it and use it to its fullest potential. Do you have a Facebook page for your Business? If the answer is “no”, maybe these facts will help you change your mind:
- Facebook has more than 1 billion users.
- 3.5 billion pieces of content are shared on Facebook each week.
- 25% of online time is spent on Facebook.
Where to begin?
1. Set up a Business Facebook Page for your business. Simple and self-explanatory, yet many people do it wrong and create personal profiles for their business. People should be able to “Like” you, not “Friend” you. Business Pages have been created with businesses in mind, and they are a lot more optimized, offering special features that help you interact with your fans.
2. Complete your Business Page Profile. Young people don’t use the Yellow Pages anymore. If your business is not on Facebook, it means that you don’t exist. That’s why you have to make sure that your page tells people all you want them to know about you. Claim your Facebook Page Address, write good “About us” description, upload quality photos for your Facebook cover and profile photo, make sure your business hours, address, and contact information are listed correctly.
3. Create your First Post. Good Facebook pages are made up of good content: posts, photos, videos. Successful posts are short, visual and informative.
4. Determine who your audience is and cater to it. You have to know who your target customers are and what they like, so you can market to them better. The same goes for Facebook. Who are your fans? What is their age? What are they interested in? If you post new and relevant information, your fan numbers will continue to increase.
5. Invite people who you know to like your page. You’ve probably got a community of friends, family, customers and employees who care about your business. Invite them to like your page and ask them to share it with others who might be interested in it. Promote your Facebook Page web address on store signs, business cards, receipts, emails, chalkboards and other marketing material.
6. It’s not about the number of fans, it’s about the number of engaged users. You can have 1000 fans, but only 10 of them can be engaged in the content you post. Quality, not quantity is what matters. Analyze your Facebook Insights. See what posts engage your audience (get more likes, comments, shares) and try to post similar content. Pay attention to the time of day when more people are online, and aim to post during these intervals.
7. Use Facebook as your Business Page. Like other businesses in the area, leave comments on other business pages, be visible in other people’s Facebook Feeds. You can’t expect people to interact with your page, if you don’t interact with them.
8. Tag people and other pages. Facebook is all about socializing: who does what, where, when, and with who. Make sure you tag people and pages when you are mentioning them in your Facebook posts. It’s simple and easy, use the “@” symbol before you start typing a page or person’s name.
9. Post at least three times a day. Vary your Facebook content, post photos, status updates, or share relevant information from other Pages and websites. This is the only way to make sure you stay in people’s feed and they remember you.
10. Be relevant. You are what you publish and first impressions are everything. Avoid clichés and provide valuable information. Give people advice. Ask them questions. Engage your audience and make them feel like you are their friend. People do business with people they like and know.
Slava Bowman currently manages 9 Facebook Pages, and her Social Media knowledge comes from her personal experience. She is teaching a Facebook for Businesses class at East Central College on November 13 and 20, 6:30-8:30pm. Call 636.239.0598 to register.
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