While I was walking downtown yesterday, I stumbled upon Sara Hannel and the Wicked Gouda truck, parked in front of Fern & Sycamore on Elm Street. Naturally, I took pictures and I had some questions for her. Find out all you need to know about Wicked Gouda in the interview with Sara below!
How did you come up with the name “Wicked Gouda”?
The name Wicked Gouda came from my co -owners Mike and Len Aiello being from Boston. “Wicked” is a New England slang word that adds emphasis in a sentence. They say “wicked” all the time! They even say the food at big boys is “wicked good” and the Gouda is a play on words for “good.” Everyone knows my love for puns, so “Wicked Gouda” came very naturally to me.
What is involved in operating a food truck?
Operating a food truck is very fun, but very difficult at first! There are a lot of city and county regulations you have to follow. Once you get past that, it’s just the day to day operations. We start our day by baking fresh cupcakes, making the tomato soup, and pre-assembling our sandwiches fresh every morning. We pre-assemble our sandwiches to allow speed in the cooking process. Lots of food trucks do this. People expect fast service and high quality food, and we strive to exceed our customers expectations. When the sandwiches, cupcakes and soup are ready, we load it all on the truck, and head to our destination! Once there we set up our power source and signage, fire up the sandwich presses and we are ready for the first order!
How did you come up with the menu?
We came up with the menu by thinking of breads, cheeses, and great condiment pairings. We didn’t want to sell just ordinary grilled cheeses. Although we offer a “Plain Jane” we wanted to create items that fit everyone’s desire for tasty street food. We thought about the turkey lovers, ham lovers, bacon lovers, etc. then we thought about a sandwich that I like to call our signature, the Rebel Yell. It’s a stick to your ribs, BBQ pulled pork and macaroni and cheese concoction stuffed between two slices of cheddar on Texas toast. And, no grilled cheese was complete without tomato soup. So each sandwich comes with a small bowl of house made creamy tomato soup we call a soup shooter. We also though about having a dessert melt in case the cupcake flavor of the day wasn’t your style. That’s where to “Oh My! Melt” comes in. You can choose either Nutella or peanut butter and we spread that on Texas toast opposite marshmallows and smother it with whipped cream and chocolate. Oh My!!!
Can businesses invite you to park at their location?
Yes! Businesses can contact Sara at (314)630-8865 to discuss a Wicked Gouda stop. We can set up for a special event, to offer your employees lunch, or as a way to help bring more traffic to your door with regular set ups. The city of Washington does have limitations in regards to mobile food vendors. However, this can be discussed in detail by calling Sara.
Cupcakes and grilled cheese – do you offer drinks as well?
Yes! Our full menu includes 8 signature sandwiches, the cupcake du jour, soup, chips, giant pickles, soda and bottled water. We are looking into offering cooler refreshments for the upcoming hot weather.
You cater not only to the lunch crowd, but also set up later in the evening. Where can people find you?
Where will wicked Gouda be??? That is the question! Our set up places and times change weekly but you can follow our Facebook page www.facebook.com/wickedgouda for our schedule. We also have it posted on the side of the truck when we are set up so you know where you can find us later in the week when the craving for a “Gouda-ness Gracious” comes! The easiest way to find us is to look for the bright yellow UPS style truck.